DOMINAMENTE
A creative game inspired by dominoes. Instead of connecting numbers, participants connect images, symbols, and concepts, making the group mental associations visible.
DOMINAMENTE is designed as a professional facilitation tool: a modular object for activating lateral thinking, conversations, and shared readings of what emerges on the table.
How can lateral thinking become something a group can see, touch, and discuss?
Context
DOMINAMENTE began from the desire to move beyond the classic card deck for corporate creativity. Dominoes become a modular structure: every tile asks for a relation, and every relation opens a conversation.
How it was built
- 01
Definition of mechanics based on association, metaphor, turn-taking, and interpretation.
- 02
Development of a tile system with symbols, images, or concepts to connect.
- 03
Exploration of workshop modes where the final configuration is read by the group.
- 04
Design of the tool as a serious, playful object suited to professional contexts.
What came out
- Name and concept
- Tile system
- Game mechanics
- Workshop modes
- Physical prototype
- Facilitator guide direction
- Packaging direction
The game is not about winning. It is a way to observe how a group builds meaning: which bridges it creates, which leaps it accepts, and which stories it can read in a common form.